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What’s Included

The SBA Plan™Includes

  • Executive Summary: This section summarizes the key elements of the entire business plan. This facet of the business plan appears first; however, it is usually the last element of the business plan to be written.
  • Company Description: An outline of the business' legal structure and management resources, including the internal management team, external management resources, and human resources needs.
  • Product or Service Description: A detailed description of the products and services are included in this section. The most intriguing part of the product or service will be described within this section.
  • Market Analysis: Provides an examination of the primary target market for the product or service, including geographic location, demographics, the target market's needs and how these needs are being met currently.
  • Marketing Plan: Presents an overview of the sales strategy, pricing plan, proposed advertising or promotion activities, and the product or service benefits.
  • SWOT Analysis: A strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in the business.
  • Revenue Forecast: A financial forecast of future outcomes for a company. The revenue forecast is an educated guess on what will happen to a company in financial terms over the next five years.
  • Break-Even Analysis: The break-even identifies the total revenue needed to cover the total costs. It is the point where the revenue and cost are equal, no gain and no loss. It is shown graphically, at the point where the total revenue and total cost curves meet.
  • Profit & Loss Statement (P&L): A P&L is a company’s financial statement shows revenue recognized for a specific period of time less expenses. The purpose of the income statement is to show executives, banks, and investors whether the company made or lost money during the period being reported.
  • Personnel Forecast: The personnel forecast determines the staffing needs and costs.
  • Cash Flow Statement: A Cash flow is the movement of money into or out of a business. It measures a specific range of time.
  • Balance Sheet: A balance sheet is a snapshot of a company’s financial condition. A standard company balance sheet has three parts: assets, liabilities and ownership equity. The balance sheet is the only financial statement that applies to a single point in time of a business’ calendar year.